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Hook
rhode <3 alexandra leclerc
@rhode
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Why it worked
The video effectively uses a soft-sell approach by showcasing a visually appealing product with a clear release date, leveraging a collaboration to generate interest and anticipation among the target audience.
Summary
The video showcases the new Rhode Pocket Pearl blush collection, a collaboration with Alexandra Leclerc. It highlights the shimmery shades and the product's design as a charm that can be clipped onto a bag, with a release date of September 15th.
Structure
- 1Introduction of Rhode x Alexandra Leclerc collaboration
- 2Showcasing the shimmery blush shades
- 3Highlighting the product's charm design
- 4Mentioning the release date and time
Product placement
Original caption
rhode <3 alexandra leclerc a shimmery collection featuring our tiniest rhode blush yet, designed in collaboration with @Alexandra Leclerc. pocket pearl comes in three reflective shades that you can turn into a charm and clip onto your bag to take everywhere. arrives september 15th at 9am PT 🖤🔒
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