Why it worked
The video taps into the popular 'that girl' aesthetic and 'morning routine' trend, showcasing an aspirational yet relatable lifestyle. The early wake-up time and consistent use of various products throughout the routine appeal to viewers interested in self-care and productivity.
Summary
The video follows a woman's early morning routine, starting at 4:30 AM, which includes a workout, skincare, and getting ready. She uses various products throughout her routine, such as a Bloom water bottle and can, Elf skincare, Tatcha mist, L'Oréal setting spray, and Olaplex hair oil.
Product placement
Bloom (a large blue insulated cup with a straw, used for hydration) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
Bloom (a can of sparkling water, used for hydration) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
Elf (a jar of skincare balm) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
Tatcha (a spray bottle of skin mist) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
L'Oréal Paris (a red can of setting spray) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
Olaplex (a small bottle of hair treatment oil) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.
Hair spray (a black can of hairspray) ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.