Why it worked
The video taps into the popular 'day in the life' and 'morning routine' genre, offering a glimpse into the demanding lifestyle of a Harvard student, which appeals to a wide audience interested in productivity and aspirational content.
Summary
This video follows a Harvard student's morning routine, starting at 4:40 AM. It shows her waking up, getting ready, working out at the gym, showering, doing her makeup, and then heading out to Bluestone Lane for coffee before going to the library to study.
Product placement
Manifu Jewels bracelet (appears, does not change video)
Victoria's Secret pajamas (appears, does not change video)
lululemon workout top (appears, does not change video)
eos Products body wash (appears, does not change video)
TIRTIR cushion (appears, does not change video)
L’Oréal Paris concealer (appears, does not change video)
Too Faced blush (appears, does not change video)
Benefit Cosmetics highlighter (appears, does not change video)
Benefit Cosmetics brow gel (appears, does not change video)
Cybex elliptical machine (appears, does not change video)
Cybex treadmill (appears, does not change video)
Gucci Flora Gorgeous Gardenia perfume (acts, applying perfume, would change video if removed)
Bluestone Lane coffee shop (appears, does not change video)