Finding all the Crumbl Minecraft Collectable Spoons

@eatsbynat

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SoundTikTok sound · original sound - eatsbynat

Promoted product

Crumbl

Crumbl offers 6 classic cookies plus 4 new rotating flavors weekly. Fresh-baked cookies for delivery, pickup, or carryout. Dirty sodas at select locations.

5 videos5 creators

Why it worked

The video taps into the nostalgia and popularity of Minecraft, combining it with the highly visual and desirable nature of Crumbl Cookies' limited-edition collaborations. The creator's genuine excitement and the unboxing format create a sense of discovery and FOMO (fear of missing out), driving engagement and encouraging immediate action.

Summary

The creator unboxes a Crumbl Cookies x Minecraft collaboration box, revealing collectible spoons themed after Minecraft tools. She excitedly shows off the spoons she found and encourages viewers to visit Crumbl to get the new lineup before they sell out.

Structure

1Introduction to the Crumbl x Minecraft collaboration and collectible spoons
2Unboxing the cookies and revealing the spoons
3Showing off the found spoons (hammer, shovel, pickaxe, sword)

Original caption

Trying to find all the crumbl Minecraft collectable spoons! 🪏 @Crumbl @Minecraft #crumbllineup #Minecraft #crumbl #spoons #crumbllineup

More from @eatsbynat

Product placement

Crumbl: ACTS - it is a bakery that sells cookies. Removing it would change what happens in the video. Minecraft: APPEARS - it is a video game brand whose IP is used for the spoons and cookies. Removing it would not change what happens in the video.

Call to action

run to Crumbl to pick up the new lineup and to see which sword that you can get

On-screen text

Finding all the Crumbl Minecraft Collectable Spoons mining for spoons at Crumbl Crumbl and Minecraft are collabing this week but they also dropped four different collectible spoons and I wanna see if I can find them all it's kind of a mystery cause you can't see inside I think I'm gonna start with this one ooh let's see what we get oh cool oh I love this one this is so fun I think it's gonna go really good with the Cookie butter cookie 3 left let's see oh hahaha I think I got the shovel yeah I think this is a shovel hahaha cute oh my gosh these are so fun they need to do branded spoons every week like the question would you rather eat the cookie with a fork or spoon I always choose spoon oh heck yeah pickaxe pickaxe this is the sword that is awesome that's awesome it literally matches the color of the games them all together the four different collectible spoons that you can get this week I'm told that they're gonna sell out of these run to Crumbl to pick up the new lineup and to see which sword that you can get let me know which one you guys would want but this lineup looks so fun

Transcript

mining for spoons at Crumbl Crumbl and Minecraft are collabing this week but they also dropped four different collectible spoons and I wanna see if I can find them all it's kind of a mystery cause you can't see inside I think I'm gonna start with this one ooh let's see what we get oh cool oh I love this one this is so fun I think it's gonna go really good with the Cookie butter cookie 3 left let's see oh hahaha I think I got the shovel yeah I think this is a shovel hahaha cute oh my gosh these are so fun they need to do branded spoons every week like the question would you rather eat the cookie with a fork or spoon I always choose spoon oh heck yeah pickaxe pickaxe this is the sword that is awesome that's awesome it literally matches the color of the games them all together the four different collectible spoons that you can get this week I'm told that they're gonna sell out of these run to Crumbl to pick up the new lineup and to see which sword that you can get let me know which one you guys would want but this lineup looks so fun