Why it worked
The video leverages the ASMR and sensory appeal of squishy toys, combined with a "haul" format that appeals to collectors and impulse buyers. The use of on-screen text for ratings and descriptions makes it easily digestible and shareable.
Summary
The video showcases a large haul of various squishy toys, with the creator demonstrating and rating each one. The squishies include butter, cheese, strawberry pie, toast, kiwi slush, potato, glacier ball, kiwi juice, and cheese skins.