@danalifestylethings — 37x breakout

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I was uninvited to a local influencer event today

@danalifestylethings

17.7K followers · usually 812 views a post

Views

29.8K

Likes

146

Comments

Why it worked

The creator's relatable experience of being excluded from an event, coupled with the detailed explanation of the situation through screenshots, likely resonated with viewers who have faced similar social or professional rejections, driving engagement through shared emotions and discussions.

Summary

The creator shares a series of messages detailing a misunderstanding and subsequent uninviting from a local influencer event. Initially excited to attend, she later learns the invitation was conditional on her follower count, leading to disappointment and a discussion about the event's requirements.

Structure

1Creator expresses disappointment about being uninvited to an influencer event.
2She shares a message explaining the event's requirements regarding follower count.
3She responds, detailing her reach and expressing her disappointment.
4Another message clarifies the event's purpose and the need for influencer reach.
5She shares her initial excitement and subsequent disappointment about the situation.

On-screen text

I was uninvited to a local influencer event today I understand the exchange of content for this and was delighted to receive the invitation personally. I take pride in the opportunities that have been presented and love sharing new things to do locally. It is usually very well received with my audience. I was never asked for my follower count or details such as this but was very excited to attend and share on all 3 platforms voluntarily. The invitation read as if I was personally invited and expected to share the experience with my audience. I'm disappointed to have had the invitation and then have it taken away. Respectfully, I hope your event goes well and hope this is a lesson learned for future collaborations. Tuesday, September 8 Please note we had a change in date Hi Dana, my apologies but the brand I'm working with has asked that attendees have a min of 2.5k as a minimum I will consider you for another event my apologies for any inconvenience To confirm the event was so sent out last week so not sure where the several weeks came from we have moved the date to the 17th to allow for more attendees to get involved. The idea of the events is to work with local influencers give you a great experience the "no" came from the Instagram alone our min for our free events is 2.5k You must send all the platforms so we can approve wit my the brands we work with. I have to go back to them with this is shouldn't be a problem. Please understand from a brands point of view we want to showcase our experiences which means we need to know the combine reach of each of our attendees to ensure it's worthwhile to have a free event. Venue,drinks,food,goodie bags it's an exchange of service we'd happily welcome you. Wow. I'm speechless. I'm assuming you mean on Instagram because on all platforms combined (Instagram, Facebook and tik tok) I've got 25k plus. My reach averages about 1 million per month and my engagement is very strong. I have been invited for several weeks and have been quite excited to attend this event. I've been sharing already that I had planned to go. This is incredibly disappointing and I really am at a loss for words. Please Note We Had A Change In Date

Original caption

I’d love to hear your thoughts about this. I went through the spectrum of emotions today over it I’m not going to lie. I was personally invited through my creator profiles email and was so excited to share this event with you. The concept is amazing! I struggle with anxiety and panic attacks and have always said I’d love to attend local events where we can socialize and battle the stresses of life together while trying new things. You KNOW how much I love supporting a local biz in any way and I DO NOT ever expect free things. I’m very gracious if offered. I know I’m not alone in wanting some really cool local events that get us out of the house and enjoying life because it’s rough right now for many of us. You know I love sharing things like this with you. Because I don’t have 2500 Instagram followers, I was uninvited. Im not going to tag the brand. Im not going to give more details but I wanted to share because when striving for growth online and in the creator space, things like this can and will happen. It wasn’t a mass interest email. It was a personally sent invite with an RSVP. It felt like a gut punch today. I do think it’s their loss now for the interest we could have brought to these events together ;) Maybe this opens more doors to highlight local businesses that will see my value in the future 🤷🏼‍♀️ In my opinion, followers are definitely a great metric to have but not always THE metric that helps you market your business authentically. I appreciate each and every one of you guys and I hope you know that 🫶 #influencerevent #ugc #contentcreators