The video tells a compelling story of a brand that took accountability and made things right after a negative experience for the creator. This narrative of fairness and good customer service resonated with viewers, leading to high engagement.
Summary
The creator was uninvited to an influencer event but the brand owner reached out after seeing the creator's post. The brand was unaware of the event organizer's communication style and took immediate action, canceling the event and severing ties with the planning company. The brand then apologized profusely and offered the creator a stay at one of their locations.
Structure
1Creator is uninvited to an influencer event.
2Brand owner reaches out after seeing the creator's post.
3Brand owner is appalled by the event organizer's communication and takes action.
Original caption
I received a phone call from the owner of the brand today and we discussed the whole situation They (DWELL BY SAM ) happened to come across my post and immediately reached out to ask if I was referring to an event they had coming up because the dates lined up I confirmed and she was genuinely appalled by the interaction with the event planning company that was organizing the event Dwell by Sam immediately addressed the event planning company coordinator and to their shock, she continued to double down on her decision to remove me from the invite list I received another long winded message doubling down as well This event planning company runs two separate business Instagram pages and is a sole employee as well. She’s trying to grow her business leveraging the brand for credibility seemingly According to Dwell by Sam, the 2500 followers requirement was not something they had even requested Given how much this has blown up unexpectedly, I cannot bring myself to publicly shame a small event planning business run by just one woman. All I can hope is that she uses this as a lesson to treat people better in the future I will never attend an event run by this organizer I’d rather highlight the incredible response from DWELL BY SAM and showcase the way they’ve handled this once brought to their attention I’m very gracious and look forward to highlighting a future beautiful stay at their property we have been so kindly offered I don’t believe that I deserve or expect anything at all but the gesture is so kind What are your thoughts? #influencer #spillingtea
More from @danalifestylethings
More breakout videos from this creator.
4Brand apologizes and offers the creator a stay.
5Brand cancels the event and ends collaboration with the planning company.
6Creator highlights the brand for making things right.
Product placement
DWELL BY SAM (dwellbysam.ca) ACTS - it is a hospitality brand that offers stays at beautiful locations locally. Removing it would change what happens in the video because it is the brand that is being highlighted for making things right.
On-screen text
Update!
I was uninvited
to a local
influencer event
today
The brand owner
reached out to me
after seeing my post to
ask if it was their event
being organized by this
girl and her company
I had planned to reach
out but hadn't yet
They had no idea that
the event organizer
was communicating
with guests in this way
and immediately took
action
The brand profusely
and generously offered me
a stay at one of their
beautiful locations
locally.
I feel strange accepting
this offer BUT I'm so
grateful for their
communication and
sincere apologies
They immediately cancelled
the event
and will not be
collaborating with the
event planning company
for future
events.
I don't want to make
this about shaming the
event planning
company even if she
chose to be unkind in
this situation.
I want to make this
about highlighting the
brand who is making it
right!
This is the brand. They not
only did the right thing
here but they've thanked
me for sharing.
There's more explanation
in the caption
<dwellbysam>
DWElL BY SAM
281
10K
1,797
posts
followers
following
DWElL-The mindful design-led hospitality NL
@samdesigninc.
OVELE | TRINITYBLUE | MALLARDINN |
NORTHRIVER | FLATROCK | GOWER | THEFLATTS
dwellbysam.ca and 4 more
@dwellbysam