being a pgh creator who doesn't post pgh

@savannahhhleahhh

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Why it worked

The creator taps into a relatable feeling of wanting to belong and participate in a community, even if they haven't actively engaged with it. The use of 'FOMO' and the self-deprecating humor about not posting enough about Pittsburgh makes the content engaging and shareable.

Summary

The creator expresses a desire to be more involved in the Pittsburgh creator scene, despite not frequently posting about the city. She experiences FOMO when seeing other local creators attend events she wasn't invited to.

Structure

1Creator feels excluded from Pittsburgh influencer events
2She acknowledges not posting much about Pittsburgh
3She experiences FOMO seeing other creators attend events
4She considers posting more about Pittsburgh to gain visibility

On-screen text

being a pgh creator who doesn't post pgh

Transcript

I've only ever been invited to one Pittsburgh based influencer event and it was a movie screening. I don't know how they found me because I don't post that much about Pittsburgh. I do have Pittsburgh in like my bio and everything, but I don't post too much about Pittsburgh. I don't say like, this is what to do in Pittsburgh today. That's not like my niche. My niche is in Pittsburgh. So, um, but I get a little FOMO when I see other creators from Pittsburgh going to these events and I'm just like, oh my gosh. Maybe if I mentioned it just a little more. I could be there too, but it's fine because then I feel like more people from Pittsburgh would find me and I don't want people to know me.