FOX WEATHER

@foxweather

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SoundTikTok sound · original sound - foxweather

Why it worked

The video likely performed well due to its dramatic visuals of a powerful hurricane and its relevance to a current weather event, tapping into public interest and concern regarding severe weather.

Summary

The video shows a satellite view of Hurricane Lowell at its peak intensity as a Category 5 storm, with wind gusts up to 160 mph. It then shows the storm making a direct hit on Kaua'i as a Category 1 hurricane.

Structure

1Satellite view of Hurricane Lowell
2Storm at peak intensity (Category 5)
3Wind gusts of 160 mph
4Storm makes landfall on Kaua'i
5Storm as a Category 1 hurricane

Product placement

FOX Weather (news channel): Appears as a watermark throughout the video. Removing it would not change what happens in the video.

On-screen text

FOX WEATHER

Original caption

NEW PERSPECTIVE 👀: See Hurricane Lowell at its peak as a Category 5 storm barreling toward Hawaii with wind gusts at 160 mph. The storm eventually made a rare direct hit on Kaua’i as a Category 1 hurricane Monday night. #lowell #hurricane #hawaii #hurricaneseason