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GEMSTONE UNCOVERED ON THE SHORES OF LONG ISLAND
@foxweather
2.7M followers · usually 3.6K views a post
Views
666.1K
Likes
48.8K
Comments
298
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2.8K
Why it worked
The video leverages a localized, intriguing natural phenomenon to capture viewer attention with high-quality, visually striking footage.
Summary
A short video clip shows a beach on Long Island where a storm has uncovered garnets in the sand. The footage is presented as a news update from FOX Weather.
Structure
- 1Establishing shot of a desolate beach
- 2Text overlay announcing the gemstone discovery
- 3Close-up of the sand and beach grass
Product placement
FOX Weather (a) appears as a channel logo in the corner throughout the video; (b) appears as a credit in the top right corner. Removing these would not change the content of the video, which is a news report about a geological discovery.
On-screen text
GEMSTONE UNCOVERED ON THE SHORES OF LONG ISLAND
Original caption
GEMSTONE DISCOVERY ‼️: After a powerful nor’easter slammed New York’s coast, the storm uncovered garnet along both the North Shore and South Shore of Long Island. The gemstone, New York State’s official gem, is typically found in larger quantities in the Adirondack Mountains. #gemstone #noreaster #newyork #longisland
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