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Hook
This self taught
@thenumbersgame1
188.2K followers · usually 81.0K views a post
Views
670.0K
Likes
55.2K
Comments
170
Shares
1.4K
Why it worked
The video tells a compelling rags-to-riches story with a relatable protagonist who overcame significant obstacles. The use of TikTok's platform for live shopping and viral marketing, combined with visually appealing product demonstrations, likely contributed to its success.
Summary
This video tells the story of Paige Louise, a self-taught makeup artist who built a 100 million pound cosmetics empire from a 20,000 pound loan. It highlights her journey from humble beginnings to launching a viral product and expanding into various beauty lines, with a significant portion of her success attributed to TikTok.
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Transcript, structure and on-screen text
6 beats, a 274-word transcript and 80 lines of on-screen text — the parts you need to write your own version.
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Original caption
📊 She turned a £20K loan from her grandmother into a £100M cosmetics empire. Paige Louise grew up on a council estate in Manchester, dropped out of college, and started out working at a MAC makeup counter before opening a small salon at 21. When the salon struggled, she pivoted to £10 online makeup classes, where she spotted demand for affordable products that actually performed. That led to the launch of P. Louise and its viral Rumour Base primer in 2018. The brand later exploded on TikTok Live, generating £1.5M in 12 hours and now selling over 250,000 products a month through TikTok Shop. Today, P. Louise is projected to surpass £100M in annual revenue without outside investment. #entrepreneur #founder #plouise
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