This self taught

@thenumbersgame1

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SoundTikTok sound · original sound - thenumbersgame1

Promoted product

P. Louiseplouise.com

Why it worked

The video tells a compelling rags-to-riches story with a relatable protagonist who overcame significant obstacles. The use of TikTok's platform for live shopping and viral marketing, combined with visually appealing product demonstrations, likely contributed to its success.

Summary

This video tells the story of Paige Louise, a self-taught makeup artist who built a 100 million pound cosmetics empire from a 20,000 pound loan. It highlights her journey from humble beginnings to launching a viral product and expanding into various beauty lines, with a significant portion of her success attributed to TikTok.

Structure

1Introduction to Paige Louise and her success
2Her background and early career struggles
3The launch and failure of her salon
4Pivoting to online courses and identifying a market gap

Original caption

📊 She turned a £20K loan from her grandmother into a £100M cosmetics empire. Paige Louise grew up on a council estate in Manchester, dropped out of college, and started out working at a MAC makeup counter before opening a small salon at 21. When the salon struggled, she pivoted to £10 online makeup classes, where she spotted demand for affordable products that actually performed. That led to the launch of P. Louise and its viral Rumour Base primer in 2018. The brand later exploded on TikTok Live, generating £1.5M in 12 hours and now selling over 250,000 products a month through TikTok Shop. Today, P. Louise is projected to surpass £100M in annual revenue without outside investment. #entrepreneur #founder #plouise

More from @thenumbersgame1

Product placement

The video prominently features P. Louise branded makeup products, including "Rumour Base" eyeshadow primer, lip glosses, skincare, and body care items. It also shows the MAC makeup counter where Paige Louise worked.

On-screen text

TNG This self taught makeup artist borrowed 20k grandmother... £100 £100 million cosmetics empire. Meet Paige Louise. She grew up on council estate in Manchester of college with no qualifications. She got a job MAC ALL RACES. where she understanding what customers actually wanted Then at she took a Her as £20,000 so Page to keep the business alive. So she instead on salon she started online makeup for just Thousands During those she noticed Most beauty were expensive and didn't actually perform well. So in 2018, she launched her PLOUISE BASE Rumour COSMETIC BASE BASE COSMETIQUE and eyeshadow designed different and it went viral product transformed the business. P. Louise expanded into skincare and body care... more than 1,000 products. growth TikTok. £1.5 £1.5 million 12 HOURS on TikTok LIVE. P. Louise 107,253 products through TikTok In the financial year, £71 million and now is projected £100 a outside investment.

Transcript

This self taught makeup artist borrowed 20,000 from her grandmother and turned it into a 100 million pound cosmetics empire. Meet Paige Louise. She grew up on a council estate in Manchester and dropped out of college with no qualifications. She got a job working at a Mac makeup counter where she became obsessed with understanding what customers actually wanted from makeup. Then at 21, she took a huge risk. Her grandmother who worked as a cleaner borrowed 20,000 pounds against her mortgage. So Page could open a tiny makeup salon, but the lunch flop. Hardly anyone showed up. Page and had to sell her car to keep the business alive. So she changed strategy. Instead of focusing on salon clients, she started offering online makeup courses for just 10 pounds, thousands joined. During those classes, she noticed a problem. Most beauty products were expensive and didn't actually perform well. So in 2018, she launched her own product, roller base, an eyeshadow primer designed to work across different skin tones and textures. It went viral, and that one product transformed the business. Soon, P Louis expanded into lip gloss, skin care and body care, growing to more than 1,000 products. But the Real growth came from Tok. Page turned live stream shopping into entertainment. The brand broke records after making 1.5 million pounds in just 12 hours on Tok live. Today, P Luis sells over 250,000 products a month through Tok shop alone. In the last financial year, the company generated 71 million pounds in revenue and now P Luis is projected to generate over 100 million pounds a year without taking outside investment.