Hey guys, good morning. So I'm going to be doing my makeup today because I am going to the dentist.

@_tiffanylau

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SoundTikTok sound · Cafe Mariposa

Promoted product

Neutrogena Hydro Boost Water Gel

Why it worked

The video succeeds by framing the product as a solution to a common, relatable pain point (dry patches ruining makeup) within a natural, everyday 'get ready with me' format.

Summary

The creator demonstrates her makeup preparation routine using Neutrogena Hydro Boost Water Gel to achieve a hydrated base before applying concealer. She concludes by promoting the brand's 9.9 sale on TikTok Shop and Shopee.

Structure

1Introduction and problem statement regarding dry skin
2Demonstration of Neutrogena Hydro Boost Water Gel application
3Explanation of the product's benefits for makeup prep
4Final look reveal
5Call to action for the 9.9 promotional sale

Original caption

because a good base always needs a good skin prep 💙 @Neutrogena PH #NeutrogenaPH #GetJuicyWithHydroBoost

More from @_tiffanylau

Product placement

Neutrogena Hydro Boost Water Gel: (a) ACTS — the creator demonstrates its application to her face, explains its benefits (lightweight, instant hydration, non-sticky), and uses it as a makeup primer. Removing it would change the entire video. TikTok Shop: (a) ACTS — the creator mentions it as the platform for the 30% off discount. Removing it would change the promotional offer. Shopee: (a) ACTS — the creator mentions it as the platform for special bundle promos. Removing it would change the promotional offer.

Call to action

Check out the 9.9 promo on TikTok Shop and Shopee.

On-screen text

HYDRATED SEAMLESS 10/10 makeup prep NEUTROGENA HYDRO BOOST water gel lightweight instant hydration without feeling heavy or sticky 9.9 NEUTROGENA SPECIAL PROMOS FOR SHOPIFLE BUNDLES: FOR TIKTOK PROMOS: GET UP TO 30% OFF deals (Sept 4-9)

Transcript

Hey guys, good morning. So I'm going to be doing my makeup today because I am going to the dentist. And since I want simple makeup lang, I want to achieve that hydrated, seamless makeup base, na walang pilling or dry patches. I usually get dry patches, especially in this area and also my nose. So let me show you my 10/10 makeup prep before I do my base. So for my moisturizer, I'm going to be using Neutrogena's Hydro Boost Water Gel because of how lightweight this feels on my skin. You don't want anything too heavy because it just takes longer to absorb, but this one just gives me that instant hydration without feeling heavy or sticky. I just apply a good layer all over my face and then I'm going to let it sink in first before I do my base. Adding a little bit more in this area because this is where I usually get dry patches. This step really makes my makeup go on so much smoother and look more fresh and hydrated instead of emphasizing my dry patches. I'm just going to put concealer all over my face. And this is what my makeup looks like under the moisturizer. Smoothed, fresh, and juicy. And if you want to try it too, Neutrogena's 9.9 promo is already ongoing from September 4-9 with up to 30% off on TikTok Shop, plus special bundle promos on Shopee.