Nothing makes makeup look better than HYDRATED skin

@lifesrad

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SoundTikTok sound · original sound - lifesrad

Promoted product

Prequel

Modern Dermatologist-Developed Skincare | Prequel

14 videos10 creators

Why it worked

The video effectively uses a common relatable problem (makeup not looking good) and presents a simple solution with a specific product. The creator's personal endorsement and demonstration of the product's benefits, combined with clear on-screen text, make it a compelling native mention.

Summary

The creator demonstrates the Prequel Multi-Quench gel cream as a skincare product that provides hydration and preps the skin for makeup. She highlights its ingredients and lightweight feel, suggesting it helps achieve plump, glowy, and deeply hydrated skin.

Structure

1Intro: Makeup not looking good due to lack of hydration
2Introducing Prequel Multi-Quench Gel Cream
3Demonstrating application and highlighting ingredients
4

Original caption

One of my fav daily moisturizer’s to give your skin EXTRA hydration and is a perfect base for skin prep! 💦✨ @Prequel #skincare #hydratingskincare #prequelskin #affordableskincare #glowyskincare

More from @lifesrad

Product placement

Prequel (acts): A multi-quench gel cream that provides hydration and is used to prep skin before makeup. Removing it would change the video's focus and demonstration. Prequel (acts): The entire Prequel Multi-Quench line is shown, implying these are products the creator uses and recommends. Removing them would change the video's product focus.

On-screen text

Nothing makes makeup look better than HYDRATED skin POLYGLUTAMIC ACID GLYCERIN MINERALS OSMOLYTES HELP YOUR SKIN LOCK IN HYDRATION PLUMP glowy ✨ deeply hydrated 💦 POLYGLUTAMIC ACID GLYCERIN MINERALS OSMOLYTES

Transcript

If your makeup hasn't been hitting lately, it's likely that your skin just needs help with hydration. This Prequel Multi-Quench gel cream gives your skin a hydration boost and a lightweight gel formula and I love using it to prep my skin before I apply makeup. This gel contains polyglutamic acid, glycerin, minerals and osmolytes that help your skin lock in hydration, which will leave your skin looking plump, glowy and deeply hydrated without it feeling like a heavy moisturizer. To me, honestly, feels like giving your skin a huge glass of ice water before you go in with the rest of your makeup routine. The entire Multi-Quench lineup from Prequel has easily become a repeat purchase for me. So if your skin has been looking a little dull, feeling dehydrated, or your makeup hasn't been hitting lately, this is your sign to focus on hydration first because your skin prep makes all the difference.