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All breakouts
39 videos17 creators
1.4KSilent UGCCuriosity Gap hookLifestyle
Hook
We brought something BIG to Chicago! 👀
@homegoods
263.6K followers · usually 2.3K views a post
Views
3.1M
Likes
2.9K
Comments
11
Shares
109
Promoted product
HomeGoodshomegoods.com
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Why it worked
The use of oversized, surreal objects in a public space creates a strong visual hook that encourages sharing, while the price tags clearly communicate the brand's value proposition in a native, non-intrusive way.
Summary
The video shows a team installing giant, oversized versions of kitchen items like a frying pan, a cocktail shaker, and a lamp in a public square in Chicago. Each item features a large HomeGoods price tag, highlighting the brand's value proposition.
Structure
- 1Installation of giant frying pan
- 2Display of HomeGoods price tag
- 3Installation of giant cocktail shaker
- 4
Original caption
We brought something BIG to Chicago! 👀
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