Oh my gosh!

@homegoods

263.6K followers · usually 2.3K views a post

Views

8.2M

Likes

1.3K

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SoundTikTok sound · original sound - homegoods

Promoted product

HomeGoodshomegoods.com

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39 videos17 creators

Why it worked

The video leverages a high-impact, real-world 'guerrilla' marketing stunt that creates a visually arresting, shareable moment, naturally encouraging user-generated content.

Summary

HomeGoods hosts a public brand activation in Chicago featuring oversized versions of their products to encourage social media engagement. Customers visit the installation, take photos, and share their experiences using the brand's hashtag.

Structure

1Introduction to the oversized product installation
2On-the-street interviews with excited customers
3Showcasing the brand's pricing and social media campaign
4

Original caption

Three oversized HomeGoods finds. One unforgettable Chicago takeover.

More from @homegoods

Product placement

HomeGoods (a) ACTS: The video features a brand activation where oversized versions of products sold at HomeGoods are displayed in a public space, and the brand's name, pricing strategy, and social media campaign are explicitly highlighted and operated as the central focus of the video. Removing it would change the entire video.

Call to action

Share your experience with the hashtag #savebigathomegoods and tag @HomeGoods

On-screen text

HomeGoods COMPARE AT $25.00 OUR PRICE $14.99 SOMETHING BIG IS HERE! #savebigathomegoods and tag @HomeGoods PLEASE BE ADVISED By entering the space, you consent to being filmed, recorded, or photographed. Viewed or otherwise recorded content may be used by HomeGoods for promotional purposes to use your image in marketing and promotional materials. REAL BIG DEALS HomeGoods NEVER SHOP THE SAME COMPARE AT $25.00 OUR PRICE $79.99 *Style and price are representative of (regular sized) product in store. Actual prices as marked on (regular sized) items in store. Compare At price is based on comparison to the current (regular sized) item at a full-price department store. NEVER SHOP FULL PRICE HomeGoods NEVER SHOP THE SAME

Transcript

Oh my gosh! What is going on here? Something big is here. You just don't see a giant skillet every day. My sister sent it to me on TikTok. I'm like, oh, I'm coming to pick you up, we're going downtown. We love HomeGoods.