Loading video…
All breakouts
39 videos17 creators
1.4KSilent UGCDirect Question hookLifestyle
Hook
Wanna go for a walk?
@homegoods
263.6K followers · usually 2.3K views a post
Views
3.0M
Likes
715
Comments
6
Shares
60
Promoted product
HomeGoodshomegoods.com
Something went wrong.
Why it worked
The video uses a relatable, casual hook to frame a shopping trip as a leisure activity, making the brand feel like a destination rather than just a store.
Summary
A creator films themselves walking into a HomeGoods store, suggesting a shopping trip. The video highlights the store as a destination for browsing and shopping.
Structure
- 1Creator asks if the viewer wants to go for a walk
- 2Creator approaches the HomeGoods storefront
- 3Creator enters the store and walks through the aisles
Product placement
HomeGoods (a) acts: the video shows the creator entering the store and walking through the aisles to shop; the store is the destination and the subject of the activity. Removing it would change the entire premise of the video.
Original caption
@yayforav, the answer is always YES
More from @homegoods
More breakout videos from this creator.
