IT’S HERE! 👻🍒🍬

@tubbytodd

104.6K followers · usually 896 views a post

Views

493.2K

Likes

341

Comments

22

Shares

15

SoundTikTok sound · original sound - tubbytodd

Promoted product

Tubby Todd x Sockerbit collection

Gentle, plant-based skin and hair care for sensitive, eczema-prone baby and family skin. Dermatologist tested and free of parabens, sulfates, and synthetic fragrances. Shop best sellers, bundles, and the All Over Ointment trusted by thousands of families since 2014. Good, clean fun.

2 videos

Why it worked

The video uses a high-contrast, visually satisfying aesthetic that aligns with the 'spooky sweet' Halloween theme, making the product launch feel like a desirable seasonal treat.

Summary

The video features a flat-lay aesthetic shot of Tubby Todd skincare products branded with Sockerbit candy, announcing a limited-edition Halloween collaboration. The products are arranged amidst a pile of gummy candies, highlighting the Black Cherry scent.

Structure

1Flat-lay shot of candy
2Reveal of branded skincare bottles
3Close-up of product labels
4

Original caption

IT’S HERE! 👻🍒🍬 @tubbytodd x @sockerbitcandy is officially HERE and things are getting spooky sweet around here!! Our fan-fave Black Cherry scent is BACK for Halloween in the cutest limited-edition collection made with our candy-loving friends at Sockerbit. 🫧 Sweet suds, Scary Cherries + plenty of Halloween fun await. 🎃🍒 Shop the limited-edition Tubby Todd x Sockerbit collection now at the link in bio... before it disappears! 👀

More from @tubbytodd

Product placement

Tubby Todd (a skincare brand) - ACTS: its hair and body wash and lotion are displayed as the central product being launched and sold. Sockerbit (a candy brand) - ACTS: its name is on the product packaging as a collaborator for this limited-edition collection. Removing these names would fundamentally change the video, as it is a product launch announcement.