Happy National Eczema Awareness Month!

@tubbytodd

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Promoted product

Tubby Todd

Gentle, plant-based skin and hair care for sensitive, eczema-prone baby and family skin. Dermatologist tested and free of parabens, sulfates, and synthetic fragrances. Shop best sellers, bundles, and the All Over Ointment trusted by thousands of families since 2014. Good, clean fun.

2 videos

Why it worked

The video leverages a specific awareness month to provide high-value, educational content that directly addresses a common pain point for the target audience, building trust through expert certification.

Summary

The founder of Tubby Todd presents five of their skincare products that have received the National Eczema Association Seal of Acceptance. She explains the benefits of each product for families dealing with sensitive skin and eczema.

Structure

1Introduction of National Eczema Awareness Month
2Brand origin story and social proof
3Showcase of five NEA-certified products
4

Original caption

Sensitive skin deserves a little extra TLC. 💙 In honor of Eczema Awareness Month, Andrea is sharing a few of TT’s sensitive skincare staples featuring the National Eczema Association Seal of Acceptance, along with simple ways to build a gentle routine for little ones with sensitive skin. Because when it comes to sensitive skin, a gentle routine and the right staples can make all the difference. ✨

More from @tubbytodd

Product placement

Tubby Todd: (a) ACTS — the creator demonstrates the use of five specific products from this brand, explains their benefits for sensitive skin, and identifies them as solutions for eczema; removing these would remove the entire purpose of the video. National Eczema Association (NEA): (a) ACTS — the seal is shown on screen and mentioned as a certification of product quality; removing this would change the credibility of the product claims.

On-screen text

Happy National Eczema Awareness Month! Our 5 Products That Have the NEA Seal of Acceptance ACCEPTED National Eczema Association Hair + Body Wash Fragrance Free Everyday Lotion Fragrance Free All Over Ointment Fragrance Free Bye-Bye Cradle Cap Fragrance Free Barrier Balm Fragrance Free

Transcript

Happy National Eczema Awareness Month! We started Tubby Todd as a solution to our own little one's sensitive skin, and now millions of other families use Tubby Todd as a solution for their family's sensitive skin. I wanted to introduce you to our five products that have the National Eczema Association Seal of Acceptance, and I hope that you are using these in your home. The first is our Hair + Body Wash. This is a hydrating cleanser that soothes sensitive skin. Next, we have our Everyday Lotion, a daily base layer of moisture. You miss them love if you love our All Over Ointment. This is our number one selling product, a fan favorite on the internet because it truly does soothe sensitive skin. Our Bye-Bye Cradle Cap Gel is an NEA approved gel for seborrheic dermatitis. And last but not least, our Barrier Balm. We are obsessed with this petroleum-free healing balm. Taking care of a little one with sensitive skin is tough. It is hard. I just want to say that we are proud of you, and we have created these products for your entire family as a solution for sensitive skin. Happy National Eczema Awareness Month.