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23 videos
17.9Silent UGCContrarian hookLifestyle
Hook
Me: I'll only buy ONE Clio bar today
@cliosnacks
13.0K followers · usually 3.2K views a post
Views
40.9K
Likes
5.2K
Comments
12
Shares
22
Promoted product
Clio Snackscliosnacks.com
Hi. We're the type of people who like to eat yogurt with our hands. It's nice to meet you.
Why it worked
The video uses a relatable 'shopping fail' trope to showcase a new product launch in a low-friction, entertaining way.
Summary
A creator at a grocery store jokingly claims she will only buy one Clio bar, but ends up filling her cart with multiple flavors. The video concludes by showcasing the new Cookie Dough flavor available at Target.
Structure
- 1Creator enters the snack aisle
- 2Creator picks up one Clio bar
- 3Creator spots the new flavor
- 4Creator fills the cart with multiple boxes
Original caption
Well… that lasted 30 seconds 😂🍪 #Clio #CookieDough #TargetFinds #NewFlavor #SnackTok
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