SOURCE: APPLE NEWS, APPLE iPhone 18 Pro colors

@verge

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Why it worked

The video leverages the inherent consumer interest in new Apple product releases and color options, presenting them in a visually appealing and concise manner that aligns with typical tech news formats.

Summary

The video showcases the new color options for the rumored iPhone 18 Pro. It highlights the deep black, refined silver, glacier, and burgundy colors, emphasizing the color-matched aluminum and back glass for a cohesive design.

Structure

1Introduction of iPhone 18 Pro colors
2Showcase of deep black color
3Showcase of refined silver color
4Showcase of Glacier color
5Showcase of Burgundy color
6Emphasis on color-matched design

Product placement

Apple (brand): Appears as a watermark and logo on the iPhone. Removing it would not change what happens in the video. iPhone 18 Pro (product): Acts as the subject of the video, showcasing its colors and design. Removing it would fundamentally change the video's content.

On-screen text

SOURCE: APPLE NEWS, APPLE iPhone 18 Pro colors

Original caption

The 18 Pro and Pro Max come in deep black, silver, “glacier,” and burgundy, with color-matched back glass. #Apple #iPhone18 #Tech

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Transcript

iPhone 18 Pro's gorgeous design. Now includes color-matched aluminum and back glass for a more cohesive look. It comes in an incredibly deep black, a silver that's now even more refined, a fresh new color we call Glacier, and we're excited introduce Burgundy, a sophisticated and unique new color.