Come with me to sephora

@jocelvnnavrro

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SoundTikTok sound · original sound - jocelvnnavrro

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

34 videos29 creators

Why it worked

The video leverages a popular "come with me to shop" format, showcasing a highly anticipated product from a trending brand. The creator's honest, albeit brief, review and testing of multiple products creates relatable content for beauty enthusiasts.

Summary

The creator visits Sephora to try out Rhode's highlight milk and other beauty products. She tests several shades of Rhode's highlight milk and swatches some blushes and concealers before ultimately purchasing a Rhode product.

Structure

1Going to Sephora
2Testing Rhode highlight milk
3Swatching other products

Original caption

Have a love hate relationship with @rhode skin #rhodeskin #rhodehighlightmilk #comewithme #sephorahaul #rhodeglazingmilk

More from @jocelvnnavrro

Product placement

Sephora: a beauty retailer. It merely appears as the location of the video. Removing it would not change what happens in the video. Rhode: a skincare brand. It ACTS as the product being reviewed and tested. Removing it would change what happens in the video. Summer Fridays: a beauty brand. It ACTS as a product being shown and considered. Removing it would change what happens in the video. Topicals: a skincare brand. It ACTS as a product being shown and considered. Removing it would change what happens in the video. Peter Thomas Roth: a skincare brand. It ACTS as a product being shown and considered. Removing it would change what happens in the video. Patrick Ta: a makeup brand. It ACTS as a product being tested and reviewed. Removing it would change what happens in the video.

On-screen text

Come with me to sephora

Transcript

I know I talk a lot of shit about Rhode but the highlight milk is just arrived in stores and I really want to try it. So come with me to check it out. Let's see what else I find in store. I'm actually surprised that they're not sold out. I think I'm between shade one and two. So let me try these out. I don't think I want actually. I think I'm definitely two. I don't even gonna lie that looks absolutely stunning. Really here for the pocket blushes but I'm gonna try them out. These are the shades. I don't think I'm gonna pick any of them up. Okay, that's all I came here for but let's look around and see we find anything else. Pink Sugar but because they're always running out. I just got these in PR. They're amazing. I'm gonna try these so badly. Somebody let me know if they're worth it. This gets me pissed off every single day. For the Patrick Ta concealer. I'm gonna try these out. Okay, we're back. She secured. This might be a mistake because Rhode always breaks me out but we'll see.