Come with me to sephora

The video leverages a popular "come with me to shop" format, showcasing a highly anticipated product from a trending brand. The creator's honest, albeit brief, review and testing of multiple products creates relatable content for beauty enthusiasts.

The creator visits Sephora to try out Rhode's highlight milk and other beauty products. She tests several shades of Rhode's highlight milk and swatches some blushes and concealers before ultimately purchasing a Rhode product.