New Fruit Riot! At Target

@sanriomarly

3.4K followers · usually 497 views a post

Views

169.6K

Likes

7.2K

Comments

100

Shares

4.3K

SoundTikTok sound · Munchies

Promoted product

Fruit Riot

Nature’s candy just got candy-er. Frozen grapes, mango, pineapple, and cherries in a variety of mind-blowing candy coatings!

5 videos5 creators

Why it worked

The video leverages the popularity of a specific retailer (Target) and a trending product (Fruit Riot candy) to create relatable and shareable content. The creator's enthusiastic endorsement and clear display of the product encourage viewers to seek it out.

Summary

The creator showcases various flavors of Fruit Riot candy found at Target, highlighting them as must-try items. The video also mentions that only the Warheads Watermelon flavor is available online.

Structure

1Showcasing Fruit Riot candy at Target
2Highlighting different flavors
3Mentioning availability at Target
4Pointing out the Warheads flavor is not new

Original caption

I think they are all a must !! I know the Warheads one isn’t new but the others were new to me lol @fruit riot @target The only one available online is the warhead watermelon one 🔗: https://club.target.com/s/sanriomarly/_/sku/94595622 #ClubTarget #TargetFave #TargetPartner

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Product placement

Fruit Riot (candy): ACTS - The video shows multiple flavors of Fruit Riot candy being displayed and held up. The creator is showcasing these products. Removing them would change the video's focus. Target (retailer): APPEARS - Target is mentioned on-screen and in the caption as the place where the candy is available. Removing it would change the context but not the core product being shown. Warheads (candy brand): APPEARS - Mentioned in the caption as a flavor of Fruit Riot. Removing it would change the context but not the core product being shown. Kool-Aid (drink brand): APPEARS - Logo is visible on one of the Fruit Riot candy bags. Removing it would change the context but not the core product being shown.

Call to action

The only one available online is the warhead watermelon one 🔗: https://club.target.com/s/sanriomarly/_/sku/94595622

On-screen text

New Fruit Riot! At Target

Transcript

I think they are all a must !! I know the Warheads one isn’t new but the others were new to me lol @fruit riot @target The only one available online is the warhead watermelon one 🔗: https://club.target.com/s/sanriomarly/_/sku/94595622 #ClubTarget #TargetFave #TargetPartner

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