Trying new crystal candy! SKITTLES ?! edition 🤯

@shopwithzara555

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SoundTikTok sound · original sound - shopwithzara555

Promoted product

Skittles Gummy Crystals

Buy Skittles Gummy Crystals 4pk Bundle - Over 1lb Gummies on TikTok Shop. Discover great prices on Fruit & Chewy and get free shipping on eligible items. Shop now for exclusive deals!

2 videos2 creators

Why it worked

The creator leverages the 'TikTok exclusive' scarcity angle and provides an ASMR-style crunch test, which is a highly engaging format for food reviews.

Summary

The creator reviews two varieties of Skittles Gummy Crystals, describing their unique crunchy texture and various flavors. She encourages viewers to purchase the candy through the TikTok Shop link provided in the video interface.

Structure

1Introduction to Skittles Gummy Crystals
2Unboxing and texture demonstration
3Taste test and flavor breakdown
4Call to action to purchase via TikTok Shop

Original caption

NEW Skittles crystal candy honest taste test! TikTok exclusive candy #discoveryourgift #stockingstufferideas #tiktokshopblackfriday #TTSBFCM

More from @shopwithzara555

Product placement

(a) Skittles Gummy Crystals: The creator displays, opens, and tastes two varieties (Original and Tropical), describes their texture and flavors, and directs viewers to purchase them on TikTok Shop. This product acts as the subject of the video. (b) TikTok Shop: Appears as the platform where the product is sold and as a hashtag in the caption. Removing the mention of Skittles would change the entire video, while removing the mention of TikTok Shop would only change the purchase location.

Call to action

If there's any still in stock, they'll be right down there.

On-screen text

Trying new crystal candy! SKITTLES ?! edition 🤯 The closest thing I can think of like its coated in tiny little rock candies

Transcript

Oh. I don't like that flavor though. Look. Apparently Skittles dropped their own crystal candy and it's a TikTok exclusive. Like you can literally only get it on TikTok. Oh, there's a tear tab. They made two different flavored bags, Tropical Splash and the Originals. Oh my goodness, look. What? All right, let's see if they're actually crunchy. Oh, they are. Whoa. That's actually so good. It's like the gummy Skittles. I don't know if you've had those yet. I wonder if you guys can hear it though. Okay, listen. Shut up. That's so delicious. The classic flavors, orange, green apple, strawberry, lemon and grape. And on the tropical we have fruit punch, watermelon, pink lemonade, mango melon and pineapple. Those are flavors I've never even heard of before. Okay, I think this one is mango melon. I'm so impressed with how crunchy they are. Oh. I don't like that flavor though. Four bags total, only on TikTok Shop. If there's any still in stock, they'll be right down there.