Every week, Marcus sent his standard pitch deck.

@googleworkspace

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Promoted product

Google Vidshttps://vids.new ↗

Why it worked

The video uses a relatable 'before and after' narrative structure that highlights a common pain point (ignored emails) and immediately provides a clear, actionable solution.

Summary

A professional struggles to get responses to his cold emails until he switches from static pitch decks to personalized video pitches created with Google Vids. The video demonstrates the app's interface and the resulting increase in engagement.

Structure

1The problem of ignored cold emails
2Introducing the solution: Google Vids
3Demonstrating the app's template and voice features
4Showing the personalized video result
5The successful outcome of increased replies

Product placement

Google Vids (a) ACTS: the interface is operated to select templates, choose voices, and generate a video pitch. Removing it would change the video entirely. Gmail (b) APPEARS: used as the platform to send the pitch. Removing it would not change the video's core message.

Call to action

Original caption

Don’t just send static pitch decks - bring them to life with Google Vids! 💡 Our new AI video app turns your Google Slides into video pitches with voiceovers ✨ Try it on desktop at vids.new #googlevids

More from @googleworkspace

On-screen text

New Message Recipients New Customer Pitch Deck for AI Barista Hi Glen, I hope this finds you well! My name is Marcus, and I work with We help coffee businesses like yours boost consistency, cut and free up your staff using AI-powered barista technology. I've attached a deck that walks through how it works and results our current partners are seeing. Take a look when chance, I'd love to hear your thoughts. Would you be open to a quick 15-minute call this week to fit for you? Looking forward to connecting! Best, Marcus L. Project Manager Cymbal Inc Marcus sent his standard pitch deck. Every week, no one responded. This week, the deck became something different. Google Vids Hello, Marcus. Let's Portrait Square but plenty of sales templates were a click away This wasn't a generic pitch. This was a personalized video. [happy] Hi Sarah, [natural pace] Today, I am sharing how we are disrupting the morning routine with the world's first Large Latte Model. Legacy Coffee is Unoptimized Disconnected Reality Legacy espresso machines are entirely disconnected from all digital workflows. Cognitive Overload Professionals waste precious cognitive load checking their phones while they caffeinate. The Broken Routine The modern morning isn't just broken; it is severely unoptimized for high performers. The Bottom Line Dumb appliances lead dumb meanings. We need smarter The replies came fast. Re: Coffee Pitch When can we Start? Re: Coffee Pitch I'm in! Re: Coffee Pitch When can we meet? Re: Coffee Pitch Love this! Re: Coffee Pitch Let's talk This quarter, Marcus landed the pitch. Google Vids: Try it on desktop at vids.new

Transcript

Every week, Marcus sent his standard pitch deck. Every week, no one responded. This week, the deck became something different. He didn't need one, but plenty of sales templates were a click away. This wasn't a generic pitch. This was a personalized video. The replies came fast. This quarter, Marcus landed the pitch.