somehow the most random days always become the best memories

@lilahmarieandlisa

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Promoted product

Forgotten Island

Watch the trailer for Forgotten Island on the official movie site. In theaters Friday.

3 videos3 creators

Why it worked

The video successfully bridges the gap between relatable, high-engagement lifestyle content and a movie trailer by framing the film's core theme as a mirror to the audience's own social experiences.

Summary

The creator shares a montage of fun moments with her friends, comparing their bond to the friendship between characters in the upcoming movie Forgotten Island. She encourages viewers to watch the film in cinemas on September 17th.

Structure

1Montage of real-life friend moments
2Transition to movie clips
3Comparison of real-life friendship to movie characters
4Call to action to see the movie in theaters

Original caption

Sorry, I’m busy on September 17th 🤭 I’ve got plans to watch the coolest movie, Forgotten Island, with my bestie! 🍿👯‍♀️ Can’t wait to experience this adventure together! @UniversalPicsANZ #forgottenislandmovie #ad #karmahaustalent

More from @lilahmarieandlisa

Product placement

(a) Forgotten Island (the movie) ACTS: it is the subject of the video, clips from the film are shown, and the creator explicitly recommends watching it. (b) Universal Pictures ANZ appears as a handle/tag in the caption and end card. (b) Karmahaus Talent appears as a hashtag in the caption. (b) MySecretSwim appears in the creator's bio, but is unrelated to the movie content.

Call to action

so grab your besties and experience the adventure for yourself

On-screen text

somehow the most random days always become the best memories when you're with your best friends whether you're doing something completely random going on a little adventure or just laughing at absolutely nothing that's what makes having best friends so special and honestly that's why Jo and Raissa's friendship in Forgotten Island felt so relatable You two are really fun. okay their adventures might be a little more magical than ours but at the heart of it it's about friendship memories and experiencing it all together because when you have your people beside you even the most random moments become memories that you'll never forget so grab your besties and experience the adventure for yourself Forgotten island is in cinemas September 17th ONLY IN CINEMAS SEPTEMBER 17

Transcript

somehow the most random days always become the best memories when you're with your best friends whether you're doing something completely random going on a little adventure or just laughing at absolutely nothing that's what makes having best friends so special and honestly that's why Jo and Raissa's friendship in Forgotten Island felt so relatable. You two are really fun. okay their adventures might be a little more magical than ours but at the heart of it it's about friendship memories and experiencing it all together because when you have your people beside you even the most random moments become memories that you'll never forget so grab your besties and experience the adventure for yourself. Forgotten island is in cinemas September 17th.