WHERE WILL GUS BE MOST ITCHY TODAY?

@todaywithgus

163.3K followers · usually 4.3K views a post

Views

128.4K

Likes

16.5K

Comments

78

Shares

994

SoundTikTok sound · original sound - mimokeys

View velocity

+58.3K views over 7.3d · ~8.0K/day · 8 observations

Promoted product

HandsOn gloves

HandsOn Gloves is the #1 ranked, multi-award-winning, patented solution for shedding, bathing, and grooming—designed for comfort, effectiveness, and an experience animals love.

Why it worked

The video uses a relatable and humorous premise of a horse choosing its own grooming tool, combined with the satisfying visual of the horse's reactions to being scratched. The "choice" element creates engagement and curiosity.

Summary

A horse is presented with three different grooming tools and chooses the "cactus scratcher" (HandsOn gloves). The video then shows the owner using the chosen tool to scratch various itchy spots on the horse, with the horse reacting positively.

Structure

1Horse presented with scratcher options
2Horse chooses the HandsOn gloves
3Grooming various itchy spots on the horse
4Horse reacts with enjoyment

Original caption

where will Gus be itchy today? YES. #horsetok #horsesoftiktok #horsegirl #horselife #funnyfaces

More from @todaywithgus

Product placement

HandsOn gloves: ACTS - used to scratch the horse, and the horse appears to choose them. Removing them would change what happens in the video. jelly curry: ACTS - used to scratch the horse, and the horse appears to choose them. Removing them would change what happens in the video. cactus scratcher: ACTS - used to scratch the horse, and the horse appears to choose them. Removing them would change what happens in the video.

On-screen text

WHERE WILL GUS BE MOST ITCHY TODAY? BUT FIRST he must pick his preferred scratcher HandsOn gloves jelly curry HE HAS CHOSEN the cactus scratcher! withers upper shoulder topline hip middle shoulder neck switching sides you'd like this side now? upper shoulder lower back upper rump atlas neck neck cont'd (cont'd) this might be the winner armpit belly

Transcript

where will Gus be most itchy today? Yes. You wanna pick him? But first he must pick his preferred scratcher. HandsOn gloves. jelly curry. He has chosen the cactus scratcher! withers. upper shoulder. topline. hip. middle shoulder. neck. switching sides. You'd like this side now? upper shoulder. lower back. upper rump. atlas. neck. neck cont'd (cont'd). this might be the winner. armpit. belly.