where will Gus be most itchy today?

@todaywithgus

176.9K followers · usually 9.6K views a post

Views

1.8M

Likes

189.0K

Comments

902

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16.6K

SoundTikTok sound · Wes Anderson-esque Cute Acoustic

Promoted product

DuraFork

This is the original Little Giant DuraFork bedding fork that is a fixture in stables and barns everywhere. Manufactured from extra-strong 100 percent polycarbonate to provide super strength and flexibility. Designed for long-lasting use around the farm, ranch, and home. Specially designed tines are uniquely angled to p

Why it worked

The video uses a playful and engaging premise of a horse choosing its own grooming tool, which is inherently shareable and relatable to horse owners. The use of on-screen text to highlight the horse's reactions and the specific body parts being scratched adds a layer of humor and information.

Summary

The video shows a horse named Gus being offered four different scratchers. After initially choosing the DuraFork, Gus is offered the scratchers again and chooses the Jelly Curry. The video then shows the owner using the Jelly Curry to scratch Gus in various locations.

Structure

1Introducing Gus and the scratcher choice
2Gus chooses the DuraFork
3The owner questions if Gus will choose differently
4

Original caption

where was Gus most itchy today?? & did his scratcher choices surprise you?? #horsegirl #horsetok #scratching #itchy #funnyfaces

More from @todaywithgus

Product placement

DuraFork: Acts - a tool used to scratch a horse. Removing it would change what happens in the video. Jelly Curry: Acts - a tool used to scratch a horse. Removing it would change what happens in the video.

On-screen text

where will Gus be most itchy today? and what scratcher will he choose Gus has his choice of four scratchers today I didnt fully catch his choice here (did not see the paw until watching it back) so I asked him a second time. will he pick the same thing? DURAFORK IT IS! left wither left upper shoulder back left glute left biceps seeing if he'd like to choose a different scratcher yet come pick, come here which one? jelly curry it is! upper thoracic trapezius (left) belly between legs right wither right upper shoulder Transverse abdominis