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62.6Talking HeadOther hookLifestyle
Hook
FINAL DESTINATION
@todaywithgus
167.7K followers · usually 11.6K views a post
Views
241.3K
Likes
25.5K
Comments
239
Shares
3.5K
Why it worked
The video uses a unique and humorous perspective (from inside a container looking out) combined with relatable content about horse treats and a character named Gus to create an engaging and shareable piece of content.
Summary
The video shows a close-up view of a white lid, with text overlays indicating "Final Destination" and "except you're a horse treat." It then transitions to a point-of-view shot from inside a container, looking out at a person who appears to be interacting with horse treats, with text overlays like "some horse moth'r BTS" and "Gus knows what's coming."
Structure
- 1Introduction with text overlay
- 2Transition to POV from inside a container
- 3Person interacting with horse treats
- 4Text overlays about Gus and the treats
- 5Concluding text overlay
On-screen text
FINAL DESTINATION
except you're a horse treat
some horse moth'r BTS
Gus knows
what's coming
until next time...
Original caption
#finaldestination #spooky #horsetok #horsegirl #endoftheroad
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