The man said no more cake, but I just couldn't resist this combination. So let's get into it.

@deanaraelorraine

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SoundTikTok sound · original sound - deanaraelorraine

Promoted product

Progressive/Hi-Lo Food Stores App

Why it worked

The creator uses a relatable 'prank' or 'trick' narrative to keep viewers engaged while seamlessly integrating a promotional message for a grocery store app.

Summary

The creator makes a mug cake using rum cream, chocolate biscuits, and syrup, then attempts to trick her partner into eating it by covering it with grape-nut ice cream. During the process, she promotes the Progressive and Hi-Lo grocery store app by sharing a referral code for bonus points.

Structure

1Introduction of the mug cake ingredients
2Preparation of the mug cake
3Promotion of the grocery store app with a referral code
4Cooking the cake in the microwave
5Topping the cake with ice cream to hide it

Original caption

I am back at it again but this time we gonna do a blind taste test 🤭 #viralcake #mugcake #viralmugcake #grapenuticecream

More from @deanaraelorraine

Product placement

Wray & Nephew White Overproof Rum (ACTS: used as an ingredient in a mug cake recipe), Hershey's Syrup (ACTS: used as an ingredient in a mug cake recipe), Shirley Chocolate Biscuits (ACTS: used as an ingredient in a mug cake recipe), Progressive (ACTS: grocery store where ingredients were purchased), Hi-Lo (ACTS: grocery store where ingredients were purchased), Grape-Nut Ice Cream (ACTS: used as a topping for the mug cake).

Call to action

Use my referral code "3928J4Q7" when downloading the app.

On-screen text

Referral code "3928J4Q7 "

Transcript

The man said no more cake, but I just couldn't resist this combination. So let's get into it. Regular procedure. Regular procedure, baby. Regular routine. Routine, pile routine. As the Razzle Dazzle Queen, you know I had to add some caramel before I added that rum cream. And you know you can get all these ingredients at Progressive or Hi-Lo because they take gift me, so you need to use my referral code when downloading the app so you can get 100 bonus points on your first spend, plus you can get all that merchant cash. But listen, I put these cakes in for one minute, they came out scrumptious. Now we're going to try to hide it. So we're going to add some grape-nut ice cream on top just to camouflage the cake and see if we can get him to taste it. You see all that nice ice cream for me? It's just a little grape-nut. What are we eating? For you to taste it. So, you don't know grape-nut ice cream tastes? It's a different brand of ice cream. Why is this ice cream so tough? It was in the fridge long. Yeah, I never want more cake again. You're not tired? You're not tired? Why you not taste it, man? I want to taste it, man. What is that, sir? Shirley biscuit and rum cream. Yeah, sir. Shirley. That big man and I'm Shirley. I want that bite, man. I want that bite. Is it better than the Oreo? No, but it's not bad. A few moments later.