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@atlasthetics

18.0K followers · usually 880 views a post

Views

43.2K

Likes

2.6K

Comments

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SoundTikTok sound · original sound - atlasthetics

View velocity

+22.1K views over 4.1d · ~5.4K/day · 4 observations

Promoted product

Elevation Whey Protein Blend

Why it worked

The video leverages a popular grocery store (Aldi) and a trending product category (protein powder) to create relatable and discoverable content. The clear display of price and nutritional information, combined with the creator's enthusiasm, encourages viewers to check out the product themselves.

Summary

The creator showcases two new flavors of Elevation Whey Protein Blend found at Aldi: Oatmeal Cookie and Chocolate Peanut. The video highlights the price, serving size, and nutritional information, emphasizing the improved formula and high protein content per serving.

Structure

1Introduction to Aldi and new protein powders
2Showcasing Oatmeal Cookie flavor
3Detailing nutritional information
4Showcasing Chocolate Peanut flavor
5

Original caption

New protein powders @ALDI USA in September of 2026 Oatmeal cookie and chocolate peanut flavors #aldi #aldifinds

More from @atlasthetics

Product placement

ALDI: (a) it ACTS - it is the store where the video takes place, removing it would change what happens in the video. Elevation: (a) it ACTS - it is the brand of the protein powder, removing it would change what happens in the video.

Call to action

Run to Aldi

On-screen text

NEW PROTEIN POWDER $17.99 22 SERVINGS IMPROVED THE WHEY HUNDRED PROTEIN WELL THE PEANUT SAME CALORIES GRAMS AND

Transcript

Guys, run to Aldi. $17.99 22 servings. They have their new and improved formula of the Oatmeal Cookie Whey Protein Blend. Hundred 24 grams of protein. Well, the new and improved formula of the Chocolate Peanut Whey Protein Blend. Same macros, same calories, 120 calories and 24 grams of protein. And The Like I said, this video and fall for the taste test.