@itskatematee — 44x breakout

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How is this legal?

@itskatematee

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Why it worked

The video taps into a high-anxiety, relatable pain point for small business owners by exposing a deceptive scam that looks official, providing immediate value through a warning.

Summary

The creator warns small business owners about a deceptive business registration renewal notice that is actually a scam. She highlights the importance of double-checking official-looking documents before sending money.

Structure

1Creator displays a suspicious business renewal notice
2Points out the disclaimer stating it is not a bill
3Identifies the document as a scam
4Warns viewers to verify all business correspondence

On-screen text

How is this legal? Renewal Fee 1 Year $99 2 Years $171 Reference Number 652 809 728 VISA This is not a bill. You do not have to pay any money. We are independent of ASIC.

Transcript

How is this legal? This is a business registration renewal and at the very bottom, because I've seen videos of these going around, I double checked and at the very bottom it says this is not a bill. You do not have to pay any money. We are independent of ASIC. This is just a straight up scam, hoping that people will send them $171. And it's crazy. They have all of my information. What? How? This is really messed up. I a lot of people would definitely be sending their money to whoever this is, whoever scammer is doing this. Oh my god. So anyone with a small business, this is a reminder to double check everything. Never just send money away, even if it comes to your door with your business name and your address in nice clear writing. It's Scams are getting so bad, guys.

Original caption

ATTENTION SMALL BUSINESSES ‼️#scam #SmallBusiness #awareness