There's something special about my mum shopping for me at Target as a kid

@molly.h.mackenzie

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SoundTikTok sound · original sound - molly.h.mackenzie

Promoted product

OnePass

OnePass is the membership for Australia’s favourite retailers. From savings to rewards, get more value from the brands you shop. Join today. T&Cs, exclusions apply.

Why it worked

The video leverages emotional storytelling and nostalgia to build trust before transitioning into a clear, value-driven promotional offer for a membership service.

Summary

A mother shares nostalgic memories of shopping at Target with her children while browsing the store's website on a laptop. She then promotes a limited-time offer for a OnePass annual membership that includes a reward for use at Target.

Structure

1Creator shares nostalgic connection to Target
2Demonstrates browsing the Target website with children
3Introduces OnePass membership offer
4Explains the $40 annual cost and $20 reward incentive
5

Original caption

#ad 100 years of Target 🎂 Some brands just become part of your family and Target is one of those for me. From shopping there as a kid to now taking my own kids, it’s pretty special seeing those memories continue on. And to celebrate, new and returning OnePass members can join OnePass Annual for $40 and receive a $20 OnePass Reward to spend at Target. @OnePass #OnePass #OnePassItOn T&Cs, exclusions apply. Offer available to new and returning OnePass members who join by AEST 11:59pm 30/09/26. No free trial applies. $20 OnePass Reward redeemable in-store and online at Target. Valid for 60 days from date of issue. Full T&Cs at onepass.social/reward-tcs

More from @molly.h.mackenzie

Product placement

(a) Target: ACTS; the creator shows the Target website on a laptop, navigates through products, and explains the brand's history and its role in family memories. Removing it would change the video entirely. (b) OnePass: ACTS; the creator explains the membership benefits, the $40 annual cost, and the $20 reward offer. Removing it would change the video entirely.

Call to action

Join OnePass Annual for $40 and receive a $20 OnePass Reward to spend at Target.

On-screen text

There's something special about my mum shopping for me at Target as a kid and now I get to do the exact same thing for my own children. Target has been one of those brands that's just always been there. I remember shopping at Target when I was little, and now I get to make my own memories with my kids. I think that's what makes Target turning 100 so special, it's not just a store it's a part of so many Aussie families memories. OnePass. OnePass members you can join OnePass Annual for $40 and receive a $20 OnePass Reward to spend at Target. Offer does end 30th of September. So whether you're shopping for the kids, the home, or just those things you didn't know you needed it's a pretty nice little birthday gift.

Transcript

There's something special about my mum shopping for me at Target as a kid and now I get to do the exact same thing for my own children. Target has been one of those brands that's just always been there. I remember shopping at Target when I was little, and now I get to make my own memories with my kids. I think that's what makes Target turning 100 so special, it's not just a store it's a part of so many Aussie families memories. And to celebrate, for new and returning OnePass members you can join OnePass Annual for $40 and receive a $20 OnePass Reward to spend at Target. Offer does end 30th of September. So whether you're shopping for the kids, the home, or just those things you didn't know you needed it's a pretty nice little birthday gift.