@ktbunton — 5x breakout

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COME ON A LAST MINUTE TRIP TO SYDNEY WITH US

@ktbunton

779.5K followers · usually 374.2K views a post

Views

1.8M

Likes

10.8K

Comments

119

View velocity

+1.2M views over 25.1d · ~45.9K/day · 6 observations

Promoted product

Velocity Frequent Flyer

Why it worked

The video effectively integrates a travel hack (earning loyalty points on car rentals) into a relatable family travel vlog, showcasing a practical benefit in an engaging, personal way.

Summary

The video follows a family on a last-minute trip to Sydney to visit family before a new baby arrives. They highlight how they use Velocity Frequent Flyer points and Thrifty car rentals for their travel, emphasizing the benefits of earning points on car hire for future flights and hotels.

Structure

1Traveling to Sydney
2Using Velocity Frequent Flyer and Thrifty for car hire
3Earning points on car rentals
4Spending time with family
5Redeeming points for future travel

Product placement

Velocity Frequent Flyer: a loyalty program that allows users to earn points for flights and other purchases, which can then be redeemed for travel. It ACTS as a reward system. Removing it would change the value proposition of the video. Thrifty: a car rental company that provides vehicles for hire. It ACTS as a service provider for car rentals. Removing it would change the service being discussed. Virgin Australia: an airline company. It APPEARS as a partner and likely provides flights for the trip. Removing it would not change the core message about car hire and loyalty points, but it is a partner. The website virginaustralia.com is the platform where car hire can be booked. It ACTS as a booking portal. Removing it would make booking harder. Pipsqueaks: a brand selling lunchboxes. It APPEARS in the creator's bio. Removing it would not change the video's content.

Original caption

We LOVE a travel hack that allows us to getaway to Sydney for the weekend as much as possible! We book our car hire with @Thrifty Australia via the virginaustralia.com website where can redeem our @Velocity Frequent Flyer Points towards the vehicle! It also goes both ways ↔️ when you hire a Thrifty you can earn at least 3 Velocity Points per $1 spent! Which we then use towards flights and hotels for other weekend getaways with the kids 👏🏽 *Velocity Membership Terms & Conditions Apply #VelocityFrequentFlyer #ThriftyThrills #paidpartnership