Daily Mail

@dailymail

26.8M followers · usually 335.9K views a post

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14.4M

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SoundTikTok sound · original sound - ljubaminnie

View velocity

+4.2M views over 3.1d · ~1.3M/day · 4 observations

Why it worked

The video leverages a highly significant and emotionally resonant historical event, tapping into collective memory and shared grief. The use of powerful imagery and a simple, respectful message ensures broad emotional appeal and shareability.

Summary

This video commemorates the 25th anniversary of the September 11th attacks. It shows images of the Twin Towers on fire, a grieving firefighter, and the tribute in light, accompanied by text from the Daily Mail remembering the lives lost.

Structure

1Twin Towers burning
2Grieving firefighter
3Tribute in light
4Commemoration text

Product placement

Daily Mail ACTS - it is the publisher of the video and the on-screen text, providing news content. Removing it would change what happens in the video. Getty APPEARS - it is a watermark/attribution for the image. Removing it would not change what happens in the video.

On-screen text

Daily Mail 25 years later, we remember the lives lost on 9/11

Original caption

Today marks 25 years since 2,977 lives were tragically taken in the September 11 attacks across New York, Virginia, and Pennsylvania. As memorial services take place across the nation, we honor the victims, their families, and the lasting strength, unity, and resilience that emerged from a day that forever changed our world 🕊️🤍 📸 Getty #news #nyc #newyork #911