Daily Mail

@dailymail

26.8M followers · usually 588.2K views a post

Views

22.3M

Likes

3.4M

Comments

15.8K

Shares

232.5K

SoundTikTok sound · original sound - filmtrance

View velocity

+17.6M views over 3.3d · ~5.3M/day · 4 observations

Why it worked

The video leverages a powerful and emotionally resonant event (9/11 anniversary tribute) with a visually striking display (drones forming the Twin Towers) to capture attention and generate shares.

Summary

Thousands of drones lit up the New York Harbor in a tribute to the Twin Towers ahead of the 9/11 anniversary. The drone display formed the outline of the Twin Towers, created with input from survivors, victims' families, and first responders.

Structure

1Drone display forms Twin Towers outline
2Tribute for 9/11 anniversary
3Created with input from survivors and families

Product placement

Daily Mail: APPEARS - a news organization's logo and name appear on screen. Removing it would not change what happens in the video.

On-screen text

Daily Mail New York skies light up with Twin Towers tribute ahead of 9/11 anniversary

Original caption

New York’s skyline was transformed into a moving tribute to the 2,977 people killed in the 9/11 attacks, with thousands of drones lighting up New York Harbor. The display gradually formed the outline of the Twin Towers, ahead of the 25th anniversary of the attacks on September 11. The memorial was created with input from 9/11 survivors, victims’ families and first responders. #nyc #newyork #911 #news #usa