I really didn't expect this to work...

@restly.com

2.1K followers · usually 2.9K views a post

Views

75.9K

Likes

532

Comments

15

Shares

704

SoundTikTok sound · original sound - restly.com

Promoted product

Restlyrestly.company

3 videos

Why it worked

The video taps into a common relationship issue (snoring) and presents a seemingly simple solution with a relatable "before and after" implication. The "almost saved our relationship" hook creates intrigue, and the clear call to action with a discount encourages immediate engagement.

Summary

The video shows a woman sleeping with a device around her neck, which lights up. The creator then reveals the product packaging and the device itself, stating they tried everything before finding this. The creator implies the device helped save their relationship, and encourages viewers to comment 'SLEEP' for a discount and a link in their bio.

Structure

1Woman sleeping with a device around her neck
2Device lights up
3Creator reveals the product packaging
4

Original caption

Best purchase I've made all year 😮‍💨Link in bio #snoring #sleep #couplegoals #relationshiptips #fyp #betterSleep

More from @restly.com

Product placement

Restly: Appears as a device worn by the woman to presumably help with snoring. Its interface is briefly shown with a blue light. Removing it would change the visual of the woman sleeping with the device. The creator's bio link is to restly.company, which is the official website for the product. This is a case where the product ACTS and APPEARS, and removing it would change the video.

Call to action

Comment 'SLEEP' for the discount + Link in bio

On-screen text

I really didn't expect this to work... We tried everything before finding this Comment 'SLEEP' for the discount + Link in bio This almost saved our relationship