I didn't believe it would work...

@restly.com

2.1K followers · usually 2.9K views a post

Views

1.5M

Likes

6.7K

Comments

209

Shares

7.8K

SoundTikTok sound · original sound - restly.com

Promoted product

Restlyrestly.company

3 videos

Why it worked

The video taps into a common pain point (poor sleep) and offers a seemingly simple solution, creating relatability and intrigue. The "before and after" narrative, combined with the "link in bio" call to action, encourages viewers to seek out the product.

Summary

The video shows a couple who struggled with sleep, with one person wearing a device around their neck. The text indicates that the creator didn't believe the device would work until they bought it, and now both individuals sleep soundly. The video implies the device is the solution to their sleep problems.

Structure

1Couple struggling with sleep
2Introduction of a neck device
3Creator's initial disbelief
4Unboxing the device

Original caption

We finally sleep through the night again 🌙 LINK IN BIO!! 💤 #snoring #sleepapnea #couplesleep #betterSleep #fyp

More from @restly.com

Product placement

Restly: This is a device worn around the neck that is claimed to help with snoring and sleep apnea. It ACTS as a sleep aid. Removing it would change the video's premise. The device has a blue light display and buttons. It is shown in a box and being worn by a person. The brand name "Restly" is visible on the box. The creator's bio link is to "restly.company".