I didn't believe it would work...

@restly.com

2.1K followers · usually 2.9K views a post

Views

59.9K

Likes

287

Comments

16

Shares

384

SoundTikTok sound · original sound - restly.com

Promoted product

Restlyrestly.company

3 videos

Why it worked

The video taps into a common pain point (poor sleep due to snoring/sleep apnea) and presents a seemingly simple solution with a relatable "before and after" narrative. The soft sell approach, combined with the "link in bio" CTA, encourages viewers to investigate further.

Summary

The video shows a person wearing a device around their neck that emits blue light, implying it helps with sleep. The creator states they didn't believe it would work until they bought it, and now they and their partner can sleep better. A call to action directs viewers to a link in the bio.

Structure

1Introduction of skepticism about a product
2Unboxing and demonstration of the product
3Demonstration of improved sleep
4Call to action

Original caption

No more sleeping in separate rooms because of this 🌙 #snoring #sleepapnea #sleeptok #couplesleep #betterSleep #fyp

More from @restly.com

Product placement

Restly: it is a device worn around the neck that is claimed to help with snoring and sleep apnea. It ACTS as it is shown being worn and activated with blue lights, and the implication is that it improves sleep. Removing it would change the video's premise. restly.company: this is the website for Restly, where it can be purchased. It merely APPEARS as a link in the creator's bio. Removing it would not change what happens in the video.