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All breakouts
164Silent UGCSocial Proof hookFinance
Hook
Kylie made us do this✨
@postfinance
27.3K followers · usually 1.3K views a post
Views
218.1K
Likes
507
Comments
21
Shares
48
Why it worked
The post leverages a popular celebrity trend to make a mundane banking product feel trendy and shareable, effectively humanizing a traditional financial institution.
Summary
The official PostFinance account shares a photo of a decorated debit card being inserted into a PostFinance ATM, referencing a trend inspired by Kylie Jenner.
Structure
- 1Hook slide with text about Kylie Jenner
- 2Image of a glitter-decorated PostFinance debit card
- 3Image of the card being inserted into a PostFinance ATM
Product placement
PostFinance (a) ACTS: The video shows the interface of a PostFinance ATM and the physical PostFinance debit card being used. The brand is the subject of the video, and the video demonstrates the use of their banking card and ATM. Removing the brand would remove the entire subject of the video.
On-screen text
Kylie made us do this✨
Original caption
Einmal Geld ausgebend wie Kylie✨💅#postfinance #glitter #card #postomat #kyliejenner
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