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Hook
Why Is Everyone in the New Dior Campaign Jonathan Anderson? 😭
@stylecartelmedia
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Why it worked
The video leverages the cultural cachet of both Dior and A24, combined with the star power of the featured individuals, to create intrigue and discussion around a fashion campaign.
Summary
This video discusses the new Dior campaign featuring Jonathan Anderson, highlighting the unexpected collaboration between fashion and film. It features various individuals in different settings, seemingly exploring the concept behind the campaign.
Structure
- 1Introduction to the Dior x A24 campaign
- 2Individuals in various settings discussing the campaign
- 3Focus on the 'reimagining of a T-shirt' concept
- 4Questioning the presence of individuals in the campaign
- 5Concluding with a sense of emptiness or lack of presence
Product placement
Dior (brand): Appears as a logo on a t-shirt and is mentioned in the on-screen text and caption. Removing it would not change what happens in the video. A24 (brand): Appears as a logo on a t-shirt and is mentioned in the on-screen text and caption. Removing it would not change what happens in the video.
On-screen text
Why Is Everyone
in the New Dior Campaign
Jonathan Anderson? 😭
Original caption
Dior x A24… we need to talk. 👀 Sabrina Carpenter, Josh O’Connor, Drew Starkey, Camille Cottin and Sophie Wilde all stepping into the role of Jonathan Anderson? Somehow, it works. The unexpected new collaboration brings fashion and film together in the most A24 way possible — and honestly, we’re obsessed. 🎬 #dior #a24 #jonathananderson #sabrinacarpenter #diorxa24
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