☀️AM Skincare Routine for Combination Skin

@cerave

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Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

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Why it worked

The video effectively demonstrates a simple and relatable skincare routine using popular, accessible products. The creator addresses a common skin concern (combination skin) and provides a clear, step-by-step solution, making it highly shareable and useful for viewers.

Summary

This video showcases an AM skincare routine for combination skin using CeraVe products. The routine includes cleansing with the foaming facial cleanser, hydrating with hyaluronic acid serum, and moisturizing with SPF 50 lotion.

Structure

1Introduction of skincare concern
2Showcasing CeraVe products
3Applying foaming facial cleanser

Original caption

Replying to @KEREN👽🖤 ☀️AM Routine for Normal and Combination Skin #DevelopedWithDerms #CeraVe #combinationskin #skincareroutine

More from @cerave

Product placement

CeraVe Foaming Facial Cleanser: Cleanses and removes oil without disrupting the protective skin barrier. Used for normal to oily skin. CeraVe Hydrating Hyaluronic Acid Serum: Adds back moisture into the skin. CeraVe Facial Moisturizing Lotion AM SPF 50: Moisturizes throughout the day & helps restore the skin's natural barrier. Protects against sun damage.

On-screen text

☀️AM Skincare Routine for Combination Skin

Transcript

I have combination skin, with an oily T-zone (forehead, nose, and chin) and dry cheeks. These three CeraVe products have become staples in my everyday skincare routine. I start off with the foaming facial cleanser. This is great for normal to oily skin and then I use the hydrating hyaluronic acid serum to add back some additional moisture into my skin. And I finish off with the facial moisturizing lotion with SPF 50. My skin is looking so hydrated, even and protected from the sun.