@cnn — 117x breakout

Loading video…

SEPTEMBER 11, 2001 BREAKING NEWS

@cnn

16.1M followers · usually 24.1K views a post

Views

8.1M

Likes

591.1K

Comments

2.8K

5.8K

Why it worked

The video leverages a historically significant and emotionally charged event, capturing the raw, initial moments of a major news story. The use of archival footage from a reputable news source like CNN adds authenticity and gravitas, resonating with viewers due to the event's profound impact.

Summary

This video shows the initial breaking news report from CNN on September 11, 2001, detailing the crash of a plane into the World Trade Center. The report conveys the shock and unfolding nature of the event as information is still unconfirmed.

Structure

1Breaking news intro
2Visual of World Trade Center with smoke
3Report of a plane crash
4Unconfirmed reports and ongoing investigation
5Description of the devastating scene

Product placement

CNN (news channel): ACTS - it is the source of the breaking news report, providing visual and audio information about the event. Removing CNN would change the context of the video as it is presented as a news broadcast. CNN LIVE (news channel): ACTS - same as CNN. Removing CNN LIVE would change the context of the video as it is presented as a news broadcast.

On-screen text

SEPTEMBER 11, 2001 BREAKING NEWS CNN LIVE FUTURES: DOW 25.00 NAS 4.50 S&P 0.50 8:50a ET WORLD TRADE CENTER DISASTER THE MOMENT CNN FIRST REPORTED 9/11 ATTACKS That is the World Trade Center. And we have unconfirmed reports this morning that a plane has crashed into one of the towers of the World Trade Center. CNN center right now is just beginning to work on this story, obviously calling our sources exactly what happened. But clearly something relatively devastating happening this morning there on the south end of the island of Manhattan. That is once again a picture of one of the towers of the World Trade Center. We could see these pictures-- It's obviously-- something devastating And again, unconfirmed reports that a plane has crashed into one of the towers there. efforting more information on this subject as it becomes available to you.