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73.5Silent UGCSocial Proof hookLifestyle
Hook
if alix earl curls her hair towards her face then SO. DO. I.
@brynnlansing
3.2K followers · usually 547 views a post
Views
40.1K
Likes
743
Comments
6
Shares
20
Why it worked
The video leverages a popular influencer's name and a relatable 'copycat' behavior to drive engagement through shared interest in beauty trends.
Summary
A creator demonstrates a hair curling technique inspired by influencer Alix Earle. The video shows the process of curling hair towards the face to achieve a specific style.
Structure
- 1Creator states inspiration from Alix Earle
- 2Demonstrates curling hair towards the face
- 3Shows final hair result
On-screen text
if alix earl curls her hair towards her face then SO. DO. I.
Original caption
thank you @Alix Earle 🫶🏼 #grwm #hair #alixearle #fyp