Alix Earle said curl your hair towards your face so..

@paisleypwright

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SoundTikTok sound · original sound - jacaaerys

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K18 Hair

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11 videos10 creators

Why it worked

The video leverages a popular influencer's "tip" to create relatable and aspirational hair styling content, incorporating a product in a way that feels organic to the tutorial.

Summary

The creator demonstrates how to curl hair towards the face, following a tip from Alix Earle. They then apply a product from K18 Hair to their styled hair.