@dailylana3 — 84x breakout

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Brown sugar

@dailylana3

19.5K followers · usually 9.1K views a post

Views

738.4K

Likes

79.6K

Comments

951

5.6K

Promoted product

S'mores Cookies

Why it worked

The video leverages a popular comfort food trend (cookies) and combines it with a nostalgic treat (s'mores), creating a visually appealing and satisfying dessert. The "pull" shot of the melted marshmallow and chocolate is a classic engagement driver for food content.

Summary

The video demonstrates how to make s'mores cookies, starting with browning butter and mixing in sugar, egg, and vanilla. Flour and baking soda are then added to form the dough, which is shaped and baked with graham crackers, chocolate, and marshmallows. The final cookies are shown decorated and with a satisfying marshmallow and chocolate pull.

Structure

1Prepare cookie dough ingredients
2Brown the butter
3Mix wet and dry ingredients
4Assemble s'mores cookie components
5Bake the cookies
6Decorate and showcase the final product

Product placement

Hershey's chocolate: ACTS - used as an ingredient in cookies, its melting is visible. Removing it would change the final product. Osta app: APPEARS - link in bio, but not directly used or demonstrated in the video. Removing it would not change what happens in the video.

Original caption

🍪 S’mores Cookies Cookie Dough * ½ cup melted butter * ¾ cup brown sugar * ½ cup white sugar * 1 egg * 1 tsp vanilla extract * 1 1/3 cups all-purpose flour * 1 tsp baking soda Filling * Graham cracker * Hershey’s chocolate * Marshmallow * Cookie dough Instructions 1. Place a graham cracker on the baking sheet. 2. Add a piece of Hershey’s chocolate and a marshmallow on top. 3. Cover completely with the cookie dough. 4. Bake at 350°F for 11 minutes. 5. Remove from the oven and decorate with extra Hershey’s chocolate while warm. 6. Enjoy! 🍫🔥 #cookies #smores #smorescookies #cookierecipe