@7newsaustralia — 24x breakout

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BREAKING NEWS

@7newsaustralia

3.1M followers · usually 55.6K views a post

Views

1.2M

Likes

93.7K

Comments

18.1K

View velocity

+506.9K views over 3.2d · ~160.1K/day · 4 observations

Why it worked

The video leverages a high-profile sports scandal involving a well-known athlete, generating immediate interest and shareability due to the sensational nature of the news.

Summary

The NRL is facing a drug scandal as Eels star Josh Addo-Carr allegedly tested positive for cocaine during a roadside test. This incident, his second drug-related issue, has led to his sacking from the Bulldogs for 2024.

Structure

1Breaking news about Josh Addo-Carr
2Alleged positive cocaine test
3Stopped by police and NRL integrity unit notified
4Second drug-related incident leading to sacking
5Sacked from the Bulldogs in 2024

Product placement

7NEWS Australia (news outlet): ACTS - it reports the news, which is the subject of the video. Removing it would change what happens in the video. Hardie (apparel/uniform): APPEARS - it is a logo on a sports jersey. Removing it would not change what happens in the video. NRL (sports league): ACTS - it is the context for the story and the subject of the scandal. Removing it would change what happens in the video. Bulldogs (sports team): ACTS - it is the team Josh Addo-Carr was sacked from. Removing it would change what happens in the video.

On-screen text

BREAKING NEWS Josh Addo-Carr allegedly tests positive for cocaine 7 NEWS 7NEWS.com.au 1ST HALF 22:34 BREAKING NEWS Josh Addo-Carr allegedly tests positive for cocaine 1ST HALF 22:33 1ST HALF 22:32 1ST HALF 22:31 1ST HALF 22:30 1ST HALF 22:29 1ST HALF 22:28 1ST HALF 22:27 1ST HALF 22:26 1ST HALF 22:25 1ST HALF 22:24 1ST HALF 22:23 1ST HALF 22:22 1ST HALF 22:21 1ST HALF 22:20

Original caption

The NRL has been hit by a drug scandal with Eels star Josh Addo-Carr allegedly testing positive for cocaine during a roadside drug test. The Parramatta winger was stopped by police on Friday night, with the club confirming the NRL integrity unit has been notified. #nrl #joshaddocarr