Why it worked
The video demonstrates a simple, relatable problem (items falling into car seat gaps) and offers a clever, low-cost solution using a common household item. The 'genius' framing and quick, visual demonstration make it highly shareable.
Summary
The video shows a person cutting a pool noodle to fit into the gap between a car seat and the center console. The pool noodle is then placed in the gap, and a pack of gum is dropped into the space, demonstrating how it prevents items from falling into the crevice.