iPhone 18 Pro Max

@anabritoxo

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SoundTikTok sound · original sound - questionablegiftsco

Why it worked

The video leverages relatable consumer behavior and popular meme formats to engage viewers around highly anticipated, albeit speculative, tech releases.

Summary

A creator uses a monkey meme to joke about their lack of self-control when seeing new, unreleased Apple product colors. The video features static images of a hypothetical iPhone 18 Pro Max and Apple Watch Series 12.

Structure

1Displaying the iPhone 18 Pro Max image
2Stating a lack of need for the new phone
3Revealing the burgundy Apple Watch
4Humorous reaction to the color

Product placement

iPhone 18 Pro Max: appears as a static image, does not act. Apple Watch Series 12: appears as a static image, does not act. Both are speculative products as they do not exist.

On-screen text

iPhone 18 Pro Max Arrives Fri, Sep 20. Express Delivery Me: I don't need the new iPhone Also me after seeing the burgundy color: 🍷🍷 Apple Watch Series 12 GPS, 46mm Dark Bronze Aluminum Case with Burgundy Sport Loop