we need to lock in

@lifebydelisha

17.5K followers · usually 9.2K views a post

Views

480.1K

Likes

94.4K

Comments

175

Shares

1.8K

SoundTikTok sound · original sound - kvntyperry

Promoted product

Ghost Energy

The home of GHOST® ENERGY and GHOST® HYDRATION drinks.

4 videos4 creators

Why it worked

The video builds trust by integrating specific, high-quality branded products into a relatable, aspirational 'day-in-the-life' fitness narrative, making the products feel like essential components of the creator's success.

Summary

A fitness influencer shares a day-in-the-life photo slideshow documenting her early morning gym routine, including her workout, meals, and specific branded products she uses. The video emphasizes her discipline and health-focused lifestyle through curated product placements.

Structure

1Opening hook about discipline
2Early morning gym arrival
3Workout tracking and gear showcase
4Meal preparation and food product highlights

Original caption

been on that grind obvii 🏋️‍♀️ #GymTok #gymgirl #gymmotivation #healthylifestyle #gym

More from @lifebydelisha

Product placement

Ghost Energy (a) ACTS: the creator holds and shows various flavors of this energy drink throughout the video, positioning it as part of her fitness routine. Removing it would change the video's focus on her specific supplement/drink choices. Good Culture (a) ACTS: the creator shows containers of this cottage cheese as part of her diet. Removing it would change the video's focus on her specific food choices. Nate's Honey (a) ACTS: the creator shows this brand of honey while measuring it on a scale. Removing it would change the video's focus on her specific food choices. Recess (a) ACTS: the creator shows this drink in a meal photo. Removing it would change the video's focus on her specific food choices. Sony (a) ACTS: the creator wears these headphones while walking. Removing it would change the video's focus on her specific gear. Apple Watch (a) ACTS: the creator shows her workout stats on this device. Removing it would change the video's focus on her specific fitness tracking.