Getting up this early to workout is probably never going to feel normal, but this has become a non-negotiable.

@nessaessaa

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Promoted product

OxyShred

Shop EHPlabs online store for leading health & fitness supplements such as OxyShred Thermogenic Fat Burner. Highest quality ingredients & effective science-backed products. Click to explore our full range!

11 videos7 creators

Why it worked

The video uses a relatable 'day-in-the-life' format that frames the product as an essential, functional tool for a specific lifestyle challenge, making the promotion feel like a natural part of the creator's routine.

Summary

The creator demonstrates her early morning routine, which includes preparing and consuming an OxyShred energy supplement before heading to the gym for a workout.

Structure

1Creator wakes up at 1:45am
2Prepares OxyShred supplement
3Explains benefits of the product
4Transitions to gym workout

Original caption

Getting up this early doesn’t get easier… I just stopped giving myself time to negotiate with the alarm 😂😭 Scoop, shake & OUT THE DOOR. OxyShred Ultra has officially become part of the routine for that smooth energy without the crazy jitters. ⚡️ @ehplabs #OxyShred

More from @nessaessaa

Product placement

OxyShred (a) ACTS: the creator scoops, shakes, and drinks it, and states it provides smooth energy without jitters. EHPlabs (b) APPEARS: the brand name is on the product packaging and in the caption. Crea-8 (b) APPEARS: the container is visible on the counter but is not operated or discussed. BlenderBottle (b) APPEARS: the brand name is on the shaker cup.

On-screen text

1:45am

Transcript

Getting up this early to workout is probably never going to feel normal, but this has become a non-negotiable. Scoop my OxyShred, shake it up, and we're out the door. It has 150 milligrams of caffeine, gives me smooth energy without making me feel crazy jittery, and honestly just helps me lock in for these early workouts. Now let's go lift.